One Degree takes it's sign off the door. And, puts up a new one
After 12 years, One Degree has been given a new name and creative new direction. One Degree has changed its name to the Büro of Ideas and aims to use this as both a fresh new start and a mission statement.
Last year I attended agIdeas creative conference in Melbourne and was inspired by designer Amina Horozic, Fuseproject, USA.
Amina spoke about a creative's journey being one in which you never really arrive at a final destination. Arriving means that you have nothing more to strive for or move towards. Creativity is ever-changing – it doesn't stay still. Creativity, imagination and inventiveness are about staying in the journey – constantly changing and seeking new, fresh, and unique ideas.
The Büro of Ideas has been born out a moment – a moment sitting in an auditorium and being inspired to make changes – stay fresh – and keep striving to create beautiful work.
And so, we say goodbye to One Degree – its been a blast! But now its time for the Büro of Ideas to run at a different pace along the path.
To all current clients of One Degree – welcome to the Büro. To all new, prospective clients – welcome to the Büro!